Digital Marketing Channels

SOCIAL MEDIA MARKETING: Organic Social Media Marketing And Social Media Ads

  • Creating and sharing of engaging content such as video, audio or written content on social media platforms i.e. organic social media marketing
  • Creation of social media ads on Facebook, Instagram, and Twitter to reach out to potential customers to market, promote, or sell goods and services.

Tips to Boost Social Media Engagement Are

  • Use hashtags.
  • Use testimonials, reviews, and social proofs.
  • Post at the optimal time, post when your audiences are online.
  • Have a brand personality.


Email Marketing

What is Email Marketing Used For?

  • To collect contact information from clients or customers.
  • To send newsletters on new products and services.
  • To send newsletters on discounts, promo or coupon codes.
  • The use of email campaigns to increase customers and sales.
  • To increase return on investment.
  • Generation of leads: Leads are prospective customers.
  • Engagement with customers/clients.


Some Forms of Pay-Per-Click Marketing Are

  • Search ads
  • Display ads
  • Social media ads
  • Remarketing ads
  • Google shopping
  • Gmail sponsored promotions
  • Instream ads

Importance of Pay-Per-Click Marketing

  • Increases website visits and rank.
  • Drive leads to businesses.
  • Increases brand recognition and awareness.


  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

To Increase Your SEO And SEM Results, Use

  • An active website.
  • Optimized landing pages with relevant content and a clear and concise call to action.
  • Optimized social media pages.
  • Optimized content on blogs, websites, and social media.
  • Local online directories e.g Google my business.
  • Content with relevant and quality keywords.

The Importance of SEO And SEM Are

  • Increase in website rank and visitors.
  • Drives organic traffic to your business.
  • Builds a higher conversion rate.
  • Increases click-through rate.
  • Increases targeted marketing: Markets your products to people who need your goods and services.
  • Generation of leads.


Importance of Affiliate Marketing

  • Increases sales.
  • Increases brand recognition and awareness.
  • Markets goods and services.

CONTENT MARKETING: Video Content, Audio Content, Images, And Written Content

Other Benefits of Content Marketing Are

  • Content help generate leads.
  • Increases website traffic and visitors i.e it increases the number of people who visit your website.
  • Builds brand awareness.
  • Drives click-through rates.
  • Increases sales.



  • Age
  • Gender
  • Geographical location
  • Motivations
  • Challenges
  • Occupation
  • Personal interests
  • Education
  • And any other specific description


Business Goals
  1. To drive brand awareness by 20% in the 2nd half of 2020. Examples of digital marketing channels to use for this goal are:



  • Provides a communication route between you and your customer: Digital marketing creates an easier communication route with customers, you can communicate with your customers through social media, websites, emails, and mobile applications. Through these communication routes, you can offer solutions to customer’s problems through social media, and emails, you can have a live chat on your website, and on other channels, customers can fill online survey forms and you can read reviews and comments online.
  • Promotion of your product, services, or brand: Promotion of products, services, and brands are achieved on all digital marketing channels, some channels are free such as search engine optimization, email marketing while some are paid for such as social media ads, search engine marketing, and Pay-per-click advertising.
  • Increases audience reach: Digital Marketing can target hundreds, thousands, and millions of customers. Audience reach is increased through social media ads, Google ads, blogs, website optimization, and so many other channels. To efficiently increase audience reach, make sure you create social media posts, emails, ads, and blog posts targeted to your preferred customer.
  • Digital marketing can help you establish a brand reputation online. A good brand reputation will increase people’s knowledge about the goods and services you offer.
  • Increases brand awareness and loyalty: The use of digital marketing for your business can help increase brand awareness and loyalty. Brand awareness is how familiar your target audience is with your product and service and how well they identify it. Brand loyalty is when your customer continues to purchase your goods and services over time. A few ways to improve brand awareness and loyalty are the use of social media to improve customer service, incorporate SEO in your content marketing strategy, use of social media to promote the importance and benefit of your product or services, use ads and social media campaigns, and share reviews and comments from customers.
  • Provides a better knowledge and understanding of your target audience: Digital marketing can give you better knowledge and understanding of your target audience. For instance, you are a new business owner who sells clothes online and you want to know what will make your customers buy from you and how to increase your customers and sales.
  • Cost-effective compared to traditional marketing methods
  • Levels the playing field for small businesses: Before digital marketing became widely used and popular, traditional marketing was profoundly used, traditional marketing costs a lot and most small businesses couldn’t afford it. So, traditional marketing was done majorly by big companies, and these big companies stayed ahead in sales, profit, and brand reputation because they could afford the use of traditional marketing to promote goods and services. But, ever since the emergence of digital marketing which costs less, small businesses have been able to market their products and services effectively and on a large scale without breaking the bank and this helped to level the playing field.
  • Customers come to you: With digital marketing, you create channels or means for customers to meet you at any day, time, or geographical location.


  • Know your customers and know what is important is them.
  • Speak your audience’s language.
  • Learn more about each digital marketing channel and choose the best that suits your business.
  • Don’t just write about your products or services, write about how your products and services can benefit your customers.
  • Engage with your followers on social media.
  • Incorporate SEO in your content strategy.
  • Remain consistent in design when running campaigns.
  • Have a unique selling point (USP).
  • Check up on your competitors: this allows for improvement and change in a better strategy, you will learn from your competitors and know what works and what doesn’t work.
  • Always have a Call to Action (CTA): examples are; buy now, call now, visit our website.
  • Make use of various content management tools and strategies.




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