The top channels of online digital marketing are:

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The top channels of offline digital marketing are:

1. Radio marketing: This includes the use of radio commercials

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This process is in seven steps, they are

1. Do a SWOT analysis, know your Strength, Weakness, Opportunities and threats


  • What is your business's unique selling point (USP)?
  • What do you consider to be your business’s main strengths?
  • What resources does your business have?
  • Is there any potential target audience that you haven’t reached yet?
  • Are there any potential market strategies that you haven’t used yet?
  • How can we grow, change and improve?
  • What is happening or could happen both internally and externally that may affect us negatively?
  • Do we have all the technologies in place to keep up with the ever-changing market?

2. Identify your goals

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3. Research: This is the third step, research on your customer, business, and strategy.

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4. Planning — Creation of an Action plan

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  • Preferred online digital marketing channels
  • Goals and Objective
  • Ways to convert leads to paying customers
  • Key performance indicators (KPI)
  • Digital marketing strategy
  • Information on competition
  • Digital campaigns
  • The timing and road map

5. Execution– Execution of your action plan.

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  • Schedule posts on various social media platforms
  • Social media monitoring: monitors keywords, hashtags, follows
  • Examples of the tools are: Hootsuite, Sproutsocial, Buffer, Social Quant, and so many others

6. Measure or Analyse:

This is the step when you measure your return on investment, and conversions and know the analyses of your digital marketing strategy process.

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  • Page views count all visits
  • Traffic sources break down page views by the sources your content is being discovered from. There are many sources where visitors could come from, like paid search, organic traffic, email marketing, and more.

7. Optimize

Note done your mistakes, track your progress and failure and then optimize your online digital marketing strategy based on the recommendations provided by the analytic tools


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  • It Improves brand awareness and builds a strong relationship with your target audience.
  • Creates and adds value: Add value to your customers through your products or services.
  • Promotion of your products or services or brand: Promotion of products and services can be done on all digital marketing channels, some are free such as search engine optimization, and email marketing while some are paid for such as social media ads, search engine marketing and pay-per-click advertising.
  • Go beyond your boundaries with online digital marketing, using Search engine marketing, social media marketing and other types of online digital marketing.
  • It creates an easier interaction with customers: You can also offer solutions to clients' problems through social media, emails, live chat on your website and other channels. You can also make customers fill out survey forms to understand your customers and know what they expect from your product or services.
  • It establishes brand reputation online: Using Digital marketing for your business can help you establish a brand reputation online. A good brand reputation will promote people’s knowledge about the goods and services you offer.
  • It helps expand your audience reach: You don’t need to look for audiences anymore. You can expand your audience reach through social media ads, Google ads, Search engine optimization and other various channels.
  • Learn more about each digital marketing channel and choose the best that suits your business.
  • Don’t just write about your products or services, write about how your products and services can benefit your customers.
  • Engage with your followers on Social media.
  • Incorporate SEO in your overall content strategy.
  • Remain consistent in design when running campaigns.
  • Have a unique selling point.
  • Check up on your competitors: this allows for improvement and change in a better strategy, you will learn from your competitors and know what works and what doesn’t work.
  • Always have a Call to Action (CTA): examples are; buy now, call now, visit our website.
  • Make use of various content management tools and strategies.
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So, here we have it, a simple guide to digital marketing. So, know you know where to start with your digital marketing career or if you want to use digital marketing for your business.

About the Author: Esther Ilori

Esther Ilori has been a content writer since 2017 and she currently works as a digital marketing manager at WayMaker Digital. She brings her years of experience to her current role where she is dedicated to educating and inspiring the world on how to effectively use content writing and digital marketing in various companies, careers and to achieve various goals. Links to her published articles can be found here. You can find Esther on LinkedIn, Instagram, Facebook, or Twitter.



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